The design concept phase defines the most creative part of the design work, which is also identified by copyright. In this part of the design process, the designer seeks answers i.e. solutions to the client’s problem starting points, which have been handed over to them in the form of a project brief. The concept design phase includes both the outline and the design concept of the service, which is further developed to the final design solution and already reflects the client’s choice.
The design solution is presented to the client with a conceptual outline and a design draft, which includes a proposal for conceptual and visual solutions to the chosen communication problem.