The guidelines for the pricing of design services are modeled after modern foreign practices with the aim of offering experts in the design sector and clients from the private and public spheres an example of the implementation of a creative project in both technical and financial terms. They are developed by a community of more than 60 prominent Slovenian designers and design studios.

The guidelines for the performance of design services address the legal, professional and business characteristics of design creation. They are an indispensable tool for the designer's daily work and contact with clients.

The recommended pricing tariffs of design services indicate a reference price framework for services in a range that reflects the complexity of the project (very simple - very complex).

Stages of the design process

1 analytical and strategic activities

market research, competition, client's strategic needs, definition of project baselines

2 content design

content architecture, user experience development, copywriting

3 design concept

integrated graphic design, app design, web design, other forms of design concepts

4 design execution

design execution of advertisements, business cards, etc., creation of print files and pdf files for web

5 tehnical implementation

technical implementation of billboards, websites, animated ads, etc.

6 closing activities

evaluation, articulation of requirements for further development, user studies, optimisation

The pricing of a complex design project includes items from all stages of the design process, which are shown in the diagram above.

The final value of the project is the sum of the listed items, multiplied by the factor of the scope of use, which takes into account the geographical, temporal and intensity aspects of use.

Join us

The tool is dependent on technological and societal changes to such an extent that it will need constant new content and updates. Therefore, we are always happy to have new colleagues who would strengthen the team. Contact: priporocila@drustvo-oblikovalcev.si