Calculation example – Fmin
Client A
Conceptual design of the advertising campaign: €600.00
(national, up to 1 year, lower intensity: F = 1)
P1= 1 × €800.00= €600.00
Ad design: €400.00
(national, up to 1 year, lower intensity: F = 1)
P2= 1 × €400.00 = €400.00
Design realization of the ad, 210 x 300, Voice of the Economy, €160.00
(national, up to 1 year, lower intensity: F = 1 or. not charged)
P3 = €160.00
TOTAL: P1 + P2 + P3 = €1.160.00
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Calculation example – Fmax
Client B
Conceptual design of the advertising campaign: €600.00
(Europe, up to 5 years, medium intensity: F = 2 × 1,5 × 1,5 = 4,5)
P1= 4.5 × €600.00 = €2700.00
Ad design: €400.00
(Europe, up to 5 years, medium intensity: F = 2 × 1,5 × 1,5 = 4,5)
P2= 4.5 × €400.00 = €1.800.00
Design realization of the ad, 210 x 300, Voice of the Economy, €160.00
not charged
P3 = €160.00
TOTAL: P1 + P2 + P3 = €4.660.00