The designer always adapts the content of the project brief to the project. Here is an example of the themes that we would recommend to be included in the brief in the case of the development of an integrated graphic design or corporate identity:

1. Project context: the chapter should provide an overview of the company, its products or services, target audience and competition. Existing design and trademarks currently in use by the company should also be incorporated. Where necessary, historical or traditional elements that contribute to the existing image of the client shall also be incorporated.
2. Goals and objectives: The chapter should define the specific goals and objectives of the corporate identity project, such as increasing the recognition of the brand or creating a more modern and sophisticated image.
3. Key messages: What are the key messages and positioning on the market or relevant area that the company wants to convey through its corporate identity. They can also include the moral or personality of the brand, even the tone and voice.
4. Visual guidelines: Guidelines for the design and visual elements of the corporate identity, including the logotype, colour palette, typography, imagery and overall design aesthetic, if applicable.
5. Implementation and use: This section should identify specific applications and uses of corporate identity, such as business cards, corporate stationery, marketing materials and digital medium.
6. Timeline and budget: A timeline and budget for the project should be included, along with important milestones and deadlines.
7. Key stakeholders: Identifies the key stakeholders involved in the project, including internal and external teams, decision-makers and any other relevant parties.